"Dear Andris,
Thank you for your e-mail regarding your recent visit to our Sheffield "......" Store.
I am extremely sorry for the confusion caused by this incident. To clarify, the "...... newspaper" are currently running a promotion whereby the purchase of their newspaper entitles the customer to a free bottle of water of certain varied but limited lines. It would appear that the cashier was attempting to proactively enable you to save some money by selecting a copy of the "newspaper" and charging for this item whilst providing the water selected free of charge.
However, this should not have been done automatically and an explanation of the promotion should have been given to you with the option to participate or not and I am extremely sorry that this was not the case.
I do hope that this information helps to clarify the incident and if I can be of any assistance to you in the future, please let me know.
Kind Regards
"....................."
This was e-mail I received, but it didn't satisfy me at all. I sent them back e-mail with few ideas to change this promotion. Like cooperating with UNICEF or any other charity organization and send this water to Africa or where else this water is in need. Sent some new project ideas, suggestions and my opinions! For this e-mail I haven't received any response! Sent it twice with asking for answer. No reaction...
P.s. I haven't published companies names, because as I heard here in England there is not such a big freedom of speech! Don't want to get in trouble yet... If you have any idea, want to participate, to do something for about this, please sent me e-mail, or just leave to comment below! Thanks for support! Andris.